Responsibilities of the Director of Marketing and Communications:
To develop and direct the Patriots Point Development Authority’s strategic communication and marketing plans to meet agency revenue, admission and other goals. Manage the Patriots Point brand and direct the agency’s community engagement program. The job duties of this position include but are not limited to the following:
Supervise staff to include preparing performance planning and evaluation documents and related personnel paperwork. Coach, counsel, and train employees. Establish and monitor work processes. Implement management policies and initiatives and promote teamwork.
Develop and direct all advertising campaigns to efficiently reach visitors through traditional and new media technologies in support of all Patriots Point revenue-producing programs. Manage website development, content creation and serve as webmaster. Direct social media efforts to ensure that content is aligned with the brand and is relevant, user-friendly, and drives business growth that supports the agency’s mission and achieves sales goals.
Develop and manage a comprehensive media relations strategy that supports the marketing and sales programs and reinforces the agency’s mission and brand.
Direct all internal and external communications efforts. Will oversee the production of creative and print materials.
Responsible for supporting and promoting educational programs and special events in coordination with other departments. Will participate in team-oriented development and marketing of technology-driven exhibits, educational programming, and entertainment ventures.
Employee will represent Patriots Point while attending events hosted by support organizations such as the Chamber of Commerce and Visitors Bureau. Employee may be required to perform other duties as assigned to accomplish the mission of the agency.
Minimum and Additional Requirements
Bachelor’s degree in marketing, communications, or related field and at least five (5) years of management experience in marketing and communications.
ADDITIONAL REQUIREMENTS:
Candidates must have experience creating and managing strategic marketing and communications plans.
Must have experience managing a budget and the ability to manage work and provide guidance as well as positive leadership to subordinates.
Must be able to effectively communicate in order to make presentations and prepare reports.
Must have experience managing relationships and work with an outside marketing agency.
Knowledge about FOIA requirements is needed.
Position may require weekend and on-call work as needed.
